In an over saturated and fickle market it's a relentlessly tough job to be original in a specific genre and stay on top of your game these days. However Polar Caps (aka London singer-songwriter/multi-instrumentalist and producer Owen Hughes-Holland) is definitely pushing the boundaries with his unique style of alternative electroacoustic pop. Since only launching in the summer of 2011, Polar Caps has already made a visible impact on the underground scene, with the successful release of his debut EP 'Solutions' receiving critical acclaim on various online blogs and ezines. Also including tracks featured in numerous episodes of Hollyoaks. As well as recently gaining a clothing co. endorsement, sharing the stage with the likes of Example, The Cribs, AlunaGeorge, Jake Bugg and DJ Fresh, featuring on NME.com, MTV artists, having celebrities such as Stacey Solomon & Alex Zane tweet about him, and now with his eagerly anticipated second EP 'Altitudes' having just been released, it seems the future is most definitely looking bright for this young upstart. Press "His cool alt pop melodies have proved utterly irresistible to our music-loving ears" -The Huffington Post "Superbly polished, this 6-tracker is unequivocally a well-realised piece of work" - Fortitude Magazine "The way Polar Caps mixes genres is something I have rarely heard and it is very refreshing" - Confront Magazine 'ALTITUDES' OUT NOW: http://bit.ly/1x3MTA9 // Twitter: @IAmPolarCaps