“Doja" marked a huge moment in musical history, as Central Cee became the first ever UK artist to have a video directed by the iconic Cole Bennett, and hosted on Lyrical Lemonade.

With an international appeal and high anticipation around his every move, Central Cee is without doubt, the UK’s hottest and most followed rapper, with a social audience of over 8 million, and an awe-inspiring 2 Billion global artist streams. Transcending the UK rap scene, 65% of Central Cee’s fans are outside of the UK, with him regularly charting across the globe.

Earlier this year, the West London hailing rapper whipped up a frenzy with the release of his critically acclaimed ‘23’ mixtape - a project that debuted at Number 1 in the UK official charts, and followed on from 2021’s ‘Wild West’ tape, which was the highest selling British debut project of the year.

Accolades are numerous for this high-flying young artist. Following on from his chart-scaling single and platinum viral hit “Obsessed With You”, Central Cee released a GRM Daily Duppy, which went on to be the highest charting in history. Earning a stellar position in 2022’s BBC Sound Poll, Central Cee consequently received an astounding three Brit Award nominations - for Best New Artist, Best Song and Best British Hip Hop, Rap, Grime act. Not forgetting his feature on the platinum-certified “Overseas” with D-Block Europe, which was one of 2022’s highest selling UK Rap singles.

A keen fashion head, Cench has previously dropped a limited run of merch in collaboration with UK Streetwear brands Corteiz, and Trapstar, both of which sold out in minutes. With co-signs from The Guardian, Pitchfork, NME, Clash, Complex, Crack, Lil Baby, Big Sean, Wizkid, Jacquemus, Louis Vuitton, Virgil Abloh and Drake, Central Cee is the biggest name of the moment and impossible to ignore